We wanted to create an enigma around our billboard image so the viewer would be asking question as to what was about to happen, but we also needed something that was suitable and fitting for our brand identity.
Our first idea was to screw up a piece of paper, like a secret love note and have it pinned on a notice board in a teachers office however, this became confusing as no characters were visible so it was hard for the viewer to understand what was going on.
We changed this but took ideas from it, as the principle was good. We chose to write 'Mr.M' on a noticeable classroom board, to highlight the idea that that male in the photograph is a teacher. The love hearts surrounding the writing suggest that the person who wrote it is immature, therefore pointing the finger at a student. This enigma attracts the reader to find out more about the image.
The images are sharp, and the angle is perfect as it is though someone is spying on Mr.Mead, the angles allow the viewer to see his facial expressions perfectly.
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